The Division Brand

Our brand draws on the UC Davis brand identity for its color palette, fonts, and watercolor strokes.
Color Palette
- Aggie Blue
- Aggie Gold
- Sunflower
- Poppy
- Double Decker
- California
- Merlot
Fonts
- Proxima Nova Medium, Medium Italic, Extrabold, and Extrabold Italic
- Freight Text Pro Medium, Medium Italic, Black, and Black Italic
Our Icon, "Dynamo"
The Dynamo is designed to suggest:

Energy
Diversity
Motion
Positivity
Marks
Download our packaged Division Marks utilizing the files below.