DEI Brand

The DEI Brand

Centered UC Davis Diversity, Equity and Inclusion with the Dynamo mark in multicolor with lettering in gold and blue

The DEI Brand draws on the UC Davis brand identity for its color palette, fonts, and watercolor strokes.

 

Color Palette

  • Aggie Blue
  • Aggie Gold
  • Sunflower
  • Poppy
  • Double Decker
  • California
  • Merlot

Fonts

  • Proxima Nova Medium, Medium Italic, Extrabold, and Extrabold Italic
  • Freight Text Pro Medium, Medium Italic, Black, and Black Italic

The DEI Icon, "Dynamo" 

The DEI Icon is designed to suggest:

A circle of colors in organic shapes of blue and gold, poppy, merlot, and red

 

Energy

Diversity

Motion

Positivity

 

 

 

DEI Marks

Download our packaged DEI Marks utilizing the files below.

Documents